Name: The Inventor of The Modern Album Cover
Brand: Steinweiss

Bonus disc

Bonus disc: No

Catalogue number

9783836557764

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Colour

Format multiplier

Download code

Download code: No

Rough Trade Exclusive

Rough Trade Exclusive: No

Extended format

Extended format: No

Format Books GB

Hardback

Format detail

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Limited edition

Release date

2015-10-28

Signed copies

Signed copies: No

Supplier GB

Taschen

Tax rate GB

UPC / Barcode

1 / Extended format: No / Hardback / Rough Trade Exclusive: No / Signed copies: No

Artist

Steinweiss

Genre GB

Music

Label GB

taschen

"I love music so much and I had such ambition that I was willing to go way beyond what the hell they paid me for. I wanted people to look at the artwork and hear the music." —Alex Steinweiss

Alex Steinweiss (1917-2011) invented the album cover as we know it. In 1940, as Columbia Records' young new art director, he pitched an idea: Why not replace the standard plain brown wrapper with an eye-catching illustration? The company took a chance, and within months its record sales increased by over 800 per cent.Over the next three decades, Steinweiss made thousands of original artworks for classical, jazz, and popular record covers for Columbia, Decca, London, and Everest; as well as logos, labels, advertising material, even his own typeface, the Steinweiss Scrawl. His daring designs, gathered here in all their bright combinations of bold typography with modern, elegant illustration, revolutionized the way music was sold.The book includes Steiweiss' personal recollections and ephemera from an epic career, as well as insightful essays by three-time Grammy Award-winning art director/designer Kevin Reagan and graphic design historian Steven Heller.

The Inventor of The Modern Album Cover

Books GB